Wanzl – ChinaShop 2017

Chongqing, China

(Professional Project)

Wanzl Commercial Equipment (Shanghai) Ltd.

Lead Design: Thomas Chiu

Wanzl is the world leading manufacturer of shopping trolleys and retail shelving systems. With close to 100 years of experience, Wanzl is known for its quality and reliability within the industry.

Within the Asia Pacific retail market, Wanzl equipments are commonly used by upscale grocery stores that highly values customer experience and shopping environment.

In this years ChinaShop (China Retail Industry Expo), we turn our focus to the increasing trend of fresh food-centric grocery stores. Appetizing fresh food imagery are juxtaposed with Wanzl’s products to draw a direct connection between the two. Bright colors are also boldly used on top of the corporate blue color to bring a new image to our potential customers.